Alliance Productions makes regular investments in order to offer its customers the most current high quality technology. Although we completely switched to digital over ten years ago, and then to HD nearly five years ago, we are making still another leap forward in using technology for capturing images offered by the new HDSLR ultra wide format (24x36mm) that combines video with photo, with high-quality 24x36 lenses. These devices are used today by commercial directors in the advertising world to replace 35mm film cameras with a much higher price / quality ratio. And to improve our framing techniques, we have invested in sets of machinery: cranes, steadicams and mini dollies, as well as new lighting equipment. These ongoing efforts allow us to even better respond to our customers' most demanding requirements.